Kleinwort Benson

Kleinwort Benson appointed Webreality in late 2006 to build it a new website. Since that time Kleinwort Benson has gone on to brief Webreality on a wide range of additional services, including search marketing, intranet usability and design consultancy, and social media consultancy. 

The current website is currently subject to a major redevelopment by Webreality following Kleinwort Benson’s recent acquisition.

Our greatest challenge from Kleinwort Benson to date was to get their site into the first page of Google for their top target search terms of "private bank" and "private banking."

We undertook the ongoing optimisation of Kleinwort Benson's search engine performance using onsite and offsite optimisation plus pay per click advertising.

Using our knowledge of onsite optimisation techniques we took the original text supplied by Kleinwort Benson and reworked its structure and content to maximise the site's raw performance in in Google natural listings.

We simultaneously started a Google Adwords campaign to drive immediate traffic to the website, and using data gleaned from that campaign we were able to start addressing the need for additional relevant inbound links to the site from third party websites in order to improve Kleinwort Benson's rankings in the natural listings.

Over a period of six months we moved Kleinwort Benson from page 9 of Google to the page 1, beating some of the best known global private banking brands in the process.