Google's Googley design principles

We liked this - a post on the Google blog about an internal exercise those crazy Google guys carried out to try and pin down what makes Google design "Googley".

We like Google design at Webreality - especially its extreme simplicity. Google has the resources to work very hard indeed on design, so we recommend paying close attention to what they do. They typically get it very right.

Here’s the link: http://googleblog.blogspot.com/2008/04/what-makes-design-googley.html

There’s some hot air in amongst the wisdom, but we reckon 2, 3, 4, 5, 8 and 10 hit the spot. What do you think?