search engine optimization

Ever wondered how you can get to the top of Google’s searches?

A lot of consultants and software companies will charge you a lot to get to the top of Google, but the secret is simple: good content, well presented, and a knowledge of online marketing techniques.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. We estimate the first position on Google gets 39% of traffic for that keyword. If you’re serious about customers finding your business you’ve got to look at SEO.

more hits!

If your site’s not visible, it wasn’t worth building. Webreality gets you hits.

Offline advertisers are fond of saying half of adspend works, but you never know which half! With search engine optimisation, our tracking software ensures not a penny is wasted, you’ll see the yield immediately, and of course the results of our customers speak for themselves.

"Since recruiting Webreality’s services, we’ve cancelled all of our offline marketing, and achieve all of our enquiries from organic listings on Google" (David Jenkins, MD StillageNet Materials Handling)

"Exercise Equipment is a new online business, and within 6 months of launching has gained no.1 positions for our key product areas such as treadmills."  (Will Evans, Manager, Exercise Equipment).

Accurate serves

Our starting point will be to make sure your content is fully optimised for search engines. We’ll do a full review of the site’s actual content, and it’s title tags and meta tags. We’ll also ensure it achieves W3C standards and can be easily indexed by the search engines.

Webreality’s content management system (CMS) reWrite and e-commerce framework reMarket ensure that your content is standards compliant (XHTML1.0) - this means that your site will be accessible to any user of the net, whether they’re using Firefox, a Braille reader, or a Sony Ericsson Smartphone. Standards compliant code is also the key to getting your website indexed by Google and the other leading search engines.

Strings in your racquet

We’ll begin a link building campaign. One way hyperlinks from other sites to your site are seen by Google as a popularity vote - if your site is relevant, then lots of people should be hyperlinking to you. You can buy hyperlinks on other sites, and the rate that you need to acquire them will be determined by how aggressive your competition is and how quickly you need to achieve success.

Hit it hard

Finally, the volume of traffic your site achieves is vitally important. It’s very difficult to knock a high-volume competitor off their perch, if they’re enjoying significant traffic. These absolute wins demand a longer term approach that also incorporates Pay-per-click (PPC) marketing.

We work with our clients to help them make their content Google-friendly.

Mark Evans manages our search engine optimisation consultancy. For a no obligation meeting to review your needs please contact Mark by e-mail or on +44 (0) 1534 631163.

Are you ready to receive more customers? If so, get in touch!