usability and copywriting

A beautiful website is great, but it’s not as great as one that’s easy to use. Web users are impatient and task-focused. Does your site make it quick and easy for them to do what they want to do?

One of the biggest aspects of usability is how you present your content. You’ve heard it before - "content is king". Well, it’s still true, even in the days of "Web 2.0" and social networking, where many sites depend on their users to generate content. Whatever your site, you still need a content strategy, especially if your site development plan includes search engine visibility.

We can help! We know what it takes to beat the competition in the usability stakes and we offer content strategy advice and planning, content origination and web copywriting, and ongoing hands-on site content management services.

Contact Matthew Robins on +44 (0)1534 488888 if you need help with site usability.