case study - ExerciseEquipment.co.uk

 

• Web design
• Brand identity
• Rapid site build
• Incremental development programme
• SEO campaign
• PPC campaign
• E-marketing
  

The owner of ExerciseEquipment.co.uk approached Webreality in late 2006 with a great domain, an excellent business plan and funds for an e-commerce website. He was impressed by the quality and price of Webreality’s reMarket e-commerce framework and contracted Webreality to build the site.

The site was designed in-house by Webreality’s graphic design team, including the development of the brand identity.

The build process was completed in under a month, the client working closely with the development team to refine the structure and functionality, before taking over the development site to load his product content before launch.

From launch in January 2007 the story of the site has been one of close cooperation between Exercise Equipment.co.uk’s management and the Webreality team.

The site has been steadily evolved, with a particular focus on enhancing ease of use and server response times.

An aggressive search engine optimisation campaign has been conducted which has resulted in Exercise Equipment.co.uk appearing in the first page of organic results in Google for all of its target search terms within the first six months of operation in a fiercely competitive sector.

In addition, Webreality has developed and executed a series of e-marketing campaigns to boost online sales.

Will Evans, General Manager of Exercise Equipment.co.uk, comments, "The guys at Webreality have been instrumental in making our site a commercial success. It’s fast, attractive, easy to use and successful in the search engines. Most of all, we love working with them!"

> www.exerciseequipment.co.uk