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13/07/2011 | Webreality

Social goes physical

Just a quick post to help illustrate how powerful the blend of social media and the physical world can be.


I needed some medicine urgently for my 7 year old son at gone 11pm on a Tuesday night.

A quick status update… “Anyone still awake and got any kids’ antihistamine in liquid form pls?” and six minutes later I was in my car on the way to collect a bottle of Piriton from a friend. Half an hour later my son was feeling a lot better, and we all got a good night’s sleep.

11pm was too late to start randomly calling friends with kids, but the “targeted broadcast” nature of a FB status update did the job.

Who says there’s no value in social media?