Webreality Webreality is a team of 19 digital specialists: business strategists, designers, copywriters, information architects, usability consultants, software engineers and online marketing experts.
CRESTBRIDGE

Creating an employee brand

We developed a dedicated employer brand and designed a fresh new website to bring it to life.

Summary

In Jersey's crowded financial services market, Crestbridge's independence sets them apart. It's still owned by the same individuals who set up the business 20 years ago; we wanted to capture this independence of spirit and the personal, friendly atmosphere which makes it a great place to work.

Here's how we gave potential employees an insight into an environment where people are valued, opportunities are plentiful and hard work is rewarded.

www.crestbridge.com/careers

Services
  • Digital strategy
  • Copywriting
  • Art direction
  • Graphic design
  • Content production
  • Website design & build
  • Digital campaigns
  • Analytics
RESEARCH & PLANNING

Great planning yields the best results

Crestbridge is recruiting in an intensely competitive market, so a winning strategy was required. By adopting a rigorous approach to research, discovery and objective-setting we helped to maximise chances of success. Once we'd profiled the target audience and analysed the competition, we set clear project objectives to keep the team on track:

  • Improve brand perception.
  • Attract, recruit & retain better people.
  • Engender pride & enthusiasm about Crestbridge amongst existing employees.
COPYWRITING

Introducing 'The Stack'

Our copywriter struck gold: he created 'The Stack', an ingenious, flexible communication device composed of the core employer brand message - 'Together we are Crestbridge' - and additional supporting messages communicating key brand values. It's flexible, powerful and memorable.

CONCEPT DEVELOPMENT

Crestbridge Stories

We developed and designed a series of 'Crestbridge Stories': carefully curated images depicting office and social situations that represent the Crestbridge employee experience. The images were planned, shot and developed in post-production to show evocative scenes of Crestbridge employees at work and play. Combined with relevant 'Stack' statements, they look great and positively reinforce brand values.

GRAPHIC DESIGN

An ingenious solution

Although the employer brand needed to look and feel distinct from the main corporate brand, it had to tie in with the existing identity too. We used the corporate tag lines as subtle elements within the 'Crestbridge Stories' - a logo on a t-shirt, a screensaver -  an ingenious nod to the core business values in this less formal, employee-focused creative.

WEBSITE DESIGN & BUILD

Form & function

The website is designed as a hub, a repository of content for potential and existing employees. As the destination for nearly all traffic generated by digital marketing campaigns, it is likely to be experienced at least once by every candidate, and plays a variety of roles in converting potential candidates to employees. The design and content are rich and inspiring, enabling visitors to get a quick impression of the company culture, then dig a little deeper if they'd like. The online job board and application process is easy to use, and easy for Crestbridge to update and manage.

DIGITAL MARKETING

Spreading the word

We wrote and produced all text and graphic content on the website, with a focus on providing clear information and a positive brand experience. We also developed 'Crestbridge Stories' assets for all social channels, and produced a variety of animated digital campaign materials for brand launch and beyond.