This is not the way we normally think in olde worlde broadcast-style marketing.
We have always employed or contracted communications professionals to help us connect as well as possible with our target consumers.
The web’s changing that.
Check out this quite brilliant little tactic from Naked Wines.
The link goes to http://svy.mk/nSsPXM. Check it out.
Why would we ever assume to second guess the right way to connect with consumers when it’s so easy to get their help?
Use this idea to optimise your calls to action, your Google Adwords, your product descriptions, wherever you need to stimulate people to do something for you.
Marketing is conversational now.