Webreality is delighted to support the Jersey Christmas Appeal this year. Started by the Jersey Evening Post in 1897, the Jersey Christmas Appeal helps to make Christmas special for Jersey's most disadvantaged people.
2015 sees a renewed effort to build awareness and understanding of the work and benefits of the Appeal to the community of the island. Crucial to this drive is a campaign to engage with a broader cross-section of the Island's population. Webreality have devised a strategy to publicise the Jersey Christmas Appeal via digital channels, with campaigns encouraging people to support the good work and make donations.
We are proud to have built the Jersey Christmas Appeal’s first website. In addition to providing information about how people can support the campaign and make donations, www.jerseychristmasappeal.je will take the Charity Auction online! For many people in Jersey, the annual Radio Auction is the high point of each year's Appeal. This year, for the very first time, people will be able to bid online in the run-up to the big day.
Working with the Appeal’s organisers in the weeks leading up to the Charity Auction, Webreality will raise awareness of the work done and the people who benefit. By creating this ongoing engagement with the Jersey Christmas Appeal, we hope to increase both involvement and donations, particularly from a younger audience.