Marketing for auctioneers.
Strategies that deliver results.
We're auction specialists
With over 15 years of experience in supporting some of the UK's leading auction houses, we have the specialist knowledge and understanding needed to grow your business using digital marketing strategies. It is our aim to provide you with a fully tailored service that is designed to support your business growth.
Increase your consignments
We understand that the more lots you have, the larger the audience a sale will attract. Therefore, one of our main objectives is always to deliver you high quality consignments by targeting:
- Private sellers
- House clearances
- Probate and professional services
Attract more bidders
Our other main objective is to deliver you with high-quality visitors who are actively searching for auctions and are ready to bid. This audience includes:
- Private collectors
- Dealers and trade buyers
- People with specific interests (e.g. jewellery)
- Shoppers looking for a truly unique gift
What we do
We work closely with auctioneers both big and small, delivering successful marketing campaigns targeting local, national and international audiences.
OBJECTIVE
Increase valuation requests
OBJECTIVE
Attract buyers through social media
OBJECTIVE
Increase quality website traffic with Google Ads
OBJECTIVE
Improve email engagement
Our services
Google Search Advertising
Find new vendors and bidders searching relevant keywords on Google. Your advert only appears to qualified audiences, and you only pay per click!
Email Marketing
Low cost and high impact. The value of email marketing in the auction industry is huge. We'll work with you on creating a successful strategy supported with beautiful campaign designs.
Social Media Advertising
Grow your firm's social following by targeting local vendors who are unaware of your valuation services, as well as promoting forthcoming auctions.
Website Optimisation
Get support and advice from our team of user experience experts on how to enhance your website to improve conversion rates.
Remarketing
A powerful customer retention and engagement tool that enables us to show relevant adverts to people who have previously visited your website.
Tracking & Reporting
At the core of all marketing is the ability to view success. Our digestible reports are sent every month with analysis so you can see your ROI.
Since Webreality helped us with our digital marketing we have seen a 60% increase in lots sold online directly with Golding Young, rather than via a third-party provider. We’ve also seen an increase in people wanting valuations. Based on this success, we are actually moving most of our advertising online, rather than using traditional press.
Want to know more?
Book your free, no obligation digital marketing presentation or a meeting with our auction experts to highlight the opportunities that exist specifically for you. Complete the short form below or call us on 01534 488888.