A fresh look for Webreality

We've evolved and adapted

A brand isn’t static. It grows, evolves and adapts - just like the organisation it represents.

Our new identity reflects who we are today: confident, clear and focused on human-powered technology.

It also signals where we’re going: towards ever-stronger partnerships, smarter solutions and lasting impact.

What we kept

When we work on a brand, we always start by looking at what's worth keeping. No change for change's sake.

We wanted to keep the spirit of Webreality intact.

Our reputation for trusted partnerships, professional expertise and client-first delivery hasn’t changed, and that continuity is carried through in our new look.

What we changed

We’ve simplified and sharpened our identity to put clarity front and centre.

Clean typography, a refined colour palette and a stronger design system mean our communications are easier to read, easier to use and more recognisable at a glance.

This clarity isn’t just about design. It embodies how we work: making complex challenges simpler, cutting through noise, and focusing on solutions that last.

Why it matters

Our visual identity is more than a style refresh. It reflects our approach today:

• Human at the centre: every design element puts clarity, accessibility and people first.

• Balance of creativity and rigour: colour, imagery and typography bring together creativity and precision, just like our work.

• Confidence and stability: a system that feels modern and approachable, but also dependable and professional.

And it reflects our future direction: bold, adaptable and built for growth.

Before and after

Let's take a look at the change in action, including:

• Old vs new logo

• Updated colour palette and typography

• New imagery style that reflects people and partnerships

A look for the future

Our refreshed identity is designed to evolve with us.

It has the flexibility to adapt to new services and solutions, the clarity to communicate complex ideas, and the personality to stand out in a crowded market.

As one of our team put it: “It feels like a brand we can grow into - one that shows what we do today and the ambitions we have for tomorrow.”

It’s a brand built for tomorrow, just like the solutions we create with our clients.

Find out more

• Read more about our new brand to discover why we rebranded and what it means for you.

• Discover our services to see the range of ways we can support your business.

• Explore our solutions to find out how we help organisations transform, connect and grow.