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How our team shapes our brand

Peter

Pete Foster

Client Strategy Director

12th November, 2025

Read time: 4 minutes

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From the ground up

A brand isn’t just built in boardrooms.

It’s shaped every day by the people who live and breathe it.

When we refreshed the Webreality brand, we didn’t only listen to our clients. We listened to our team.

Through one-to-one interviews and a company-wide survey, we heard what working here means to them - and how they see the future.

Their voices helped shape the brand you see today.

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A culture of teamwork

Our people talked about the strength of working together - a team that’s supportive, fun and proud of what we achieve.

  • "Why am I still here? My colleagues and making exceptional (shit-hot) stuff together."
  • "Best team in the world! Hard working and a terrific attitude. Lots of humour."

It’s why partnership is at the heart of the Webreality brand.

“We take responsibility as individuals, but we enable and empower each other as a team.”

Carley Le Cuirot

Head of Client Services

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Pride in expertise

The team emphasised the breadth of skills across Webreality, and the pride in delivering complex, meaningful projects.

  • “We should be proud of what we achieve.”
  • “Interesting. Challenging. Dynamic.”
  • "I lead a brilliant team of people doing and making amazing things with digital technology."

That pride is what underpins our promise of professional expertise.

Our depth and breadth of skills mean we can tackle anything.

Geoff Langdon

Head of Marketing

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Ever better

From new technologies to new ways of working, our people want to keep pushing forward. They see opportunity in AI, innovation and bigger, more ambitious projects.

  • “Growth. Working with new clients, and growing existing ones.” 
  • “AI, new services, new processes.”
  • "I enjoy what I do... always trying to improve is one of the main reasons."

It’s why Ever Better is more than a mantra. It’s a mindset.

Webreality is always evolving and looking for new opportunities.

Leithe Gie

Client Manager

A brand built from the inside out

Our new brand is shaped by the people who deliver it every day.

Their energy, expertise and ambition show that Webreality is more than a company; it’s a team that’s proud of what we’ve built together, and excited about what’s still to come.

Find out more

Read more about our new brand to discover why we rebranded and what it means for you.

Discover our services to see the range of ways we can support your business.

Explore our solutions to find out how we help organisations transform, connect and grow.

Learn how we're embracing innovation with Webreality Labs.

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