Seymour Hotels: a smoother journey from search to stay

Booking process friction

Seymour Hotels’ websites connect with industry-leading booking systems like Resdiary for restaurant reservations and Synxis for hotel rooms.

But the data told a different story: customers were hitting friction when they moved from the carefully designed Umbraco site to third-party booking engines.

A design-led solution

That insight came from our UX team, who dug into user behaviour and spotted where people were dropping out. The solution wasn’t just technical: it was design-led.

We created a new on-site 'booking engine': a halfway step where customers could start and shape their booking journey before being handed to the external system.

Our UI designers stripped away distractions, focused tightly on the relevant options, and ensured the interface felt intuitive and reassuring.

Turning complexity into clarity

Yes, the integrations with external systems were important. But the real win came from human expertise: identifying the problem, designing the experience and turning complexity into clarity.

The result is a booking process that feels seamless end to end, where customers stay in control and Seymour Hotels capture more conversions.

Visit the Seymour Hotels websites: www.seymourhotels.com