Why rebrand?
Refreshing a brand is never just about a new logo. It’s about making sure how you look and sound reflects who you are, and where you’re heading.
For Webreality, that moment had come.
Why now?
Over the last few years, we’ve grown in scope and ambition. We’ve taken on bigger challenges, expanded our services and strengthened our role as a long-term partner to clients across many industries.
But our old brand no longer told that story. It didn’t show the balance of creativity and engineering, or the way we combine strategy with delivery. Most importantly, it didn’t put people - our team, our clients and their customers - at the centre.
How we approached it
We started with insight. We asked our clients what they valued most about working with us, and we asked our team what makes Webreality special.
What we heard was clear: they value partnership, clarity, expertise and progress. But two themes came through more strongly than anything else.
First, that technology is at its best when combined with human expertise and insight. Emerging technologies like AI should amplify people’s potential rather than replace it.
Second, that we’re more than an agency. Clients look to us for advice as well as delivery. We’ve always combined consultancy and delivery, but the new brand makes it explicit: we’re a strategic partner who both advises and builds.
Those two ideas - human-powered technology and strategic advice + delivery - became the foundation of the new Webreality.
Human-powered technology
Everyone is talking about AI. Our clients are asking how to use it, and we’re just as excited about the opportunities it brings. But technology is only half the story.
Our approach - human-powered technology - is about harnessing automation and emerging tools in ways that keep people at the centre.
Because the real magic doesn’t come from the algorithm, it comes from the people who use it to make better decisions, to connect more meaningfully and to build lasting success.
Advice as well as delivery
For years, we’ve provided strategic advice to our clients. We help them make the right calls on technology, creative and digital marketing. But we didn’t always call it what it was. We looked like an agency, but behaved like something more.
The truth is, we’re a consultancy-agency hybrid. We advise and we deliver. And that’s what sets us apart from other agencies.
Our new brand makes that clear: we’re not just here to design and build, but to think with you, guide you and partner with you for the long term.
More than a new look
The new identity is a visual expression of our behaviour as an agency.
- Clarity: a simpler, sharper design system that reflects how we cut through complexity for our clients.
- Confidence: a stronger visual voice that mirrors our ability to deliver.
- Creativity and rigour: colours, typography and imagery that balance imagination with precision.
- Stability and security: a consistent design framework that echoes the dependable foundations of our work.
It’s a look that shows what we do today, and where we’re going tomorrow.
Looking ahead
This brand is an investment in the future, for us and for our clients. It’s built to grow with us as we take on new services, new technologies and new opportunities.
Most of all, it’s a signal of our commitment to creating stronger partnerships, delivering smarter solutions and putting people at the heart of technology.
Find out more
Read more about our new brand to discover why we rebranded and what it means for you.
Discover our services to see the range of ways we can support your business.
Explore our solutions to find out how we help organisations transform, connect and grow.
Learn how we're embracing innovation with Webreality Labs.