Pete Foster
Client Strategy Director
Where curiosity meets code
And the occasional caffeine-fuelled tangent.
This is our experimental playground. It's a space to explore ideas, test tools and build things that don’t (yet) have a brief.
This isn’t polished.
It’s exploratory, half-formed, full of potential. Exactly how we like it.
What happens here?
Some ideas make it into real projects. Some live on as internal tools. Some go nowhere - and that’s fine with us.
We poke at AI tools to see what they can (and can’t) do
We design smarter ways to tackle familiar problems
We build quick tools, test big ideas, and chase “What if...?” just to see what happens
Contact us
Curiosity is better shared
Labs is where ideas take shape. Got one of your own? We’d love to see where it goes.