Pete Foster
Client Strategy Director
A bit of Christmas fun
This year’s Christmas greeting needed something a bit more interesting than a card and a mince pie.
So we built Santa Swiper.
The idea was deliberately simple: Santa has 8 billion names and not much time. What if we gave him a swipe-based app to speed things up? Naughty. Nice. Next.
No grand strategy. No business problem to solve. Just something fun, interactive and very Christmassy.
What we built
A playful web-based prototype that:
- Shows one name at a time
- Lets you swipe left or right to decide
- Turns Santa’s impossible task into a quick, slightly ridiculous game
It was designed to be easy to understand, quick to use and fun to share in a Christmas email.
Why Labs?
The Santa Swiper is a good example of what Webreality Labs is really about.
Labs gives us space to:
- Quickly prototype creative ideas without overthinking them
- Use AI to accelerate concepting, design and build
- Test interactions and experiences in hours or days, not weeks
This wasn’t about building a 'proper' product. It was about seeing how fast we could take a playful idea from thought to finished thing.
What it shows
With the right tools and mindset, digital ideas don’t have to be heavy, slow or over-engineered. Sometimes they just need to exist, make people smile and do one thing well.
Santa’s sorted. Emails were sent. Christmas cheer delivered.
Job done.