Auctioneers
Marketing for Auctioneers
Grow your auction house with digital marketing
With over 20 years of auction experience, we have the specialist knowledge and understanding needed to grow your business with digital marketing.
We work closely with auctioneers, big and small, to deliver successful marketing campaigns targeting local, national and international audiences.
Increase your consignments
We understand that the more lots you have, the larger the audience your sale will attract. One of our main objectives is to deliver high quality consignments by targeting:
Private sellers
House clearances
Probate and professional services
Attract more bidders
Our other main objective is to deliver high-quality visitors who are actively searching for auctions and ready to bid. This audience includes:
Private collectors
Dealers and trade buyers
People with specific interests, such as jewellery
Shoppers looking for a truly unique gift
Our auction marketing services
Search Advertising
Reach new vendors and bidders actively searching for relevant keywords on Google and Bing. Your ads appear only to qualified audiences, and you only pay when someone clicks.
Email Marketing
Low cost, high impact. Email marketing offers huge value for auction houses. We’ll work with you to build a successful strategy supported by beautifully designed campaigns.
Social Media Advertising
Grow your audience and connect with local vendors who may not know about your valuation services, while also promoting your upcoming auctions.
Website Optimisation
Get expert guidance on how to enhance your website’s user experience and boost conversion rates.
Remarketing
Stay front of mind. We’ll help you reconnect with people who’ve already visited your website by showing them tailored, relevant adverts.
Auction Reports
Data made simple. Receive clear, actionable reports showing performance insights and your return on investment.
Search Advertising
Reach new vendors and bidders actively searching for relevant keywords on Google and Bing. Your ads appear only to qualified audiences, and you only pay when someone clicks.
Email Marketing
Low cost, high impact. Email marketing offers huge value for auction houses. We’ll work with you to build a successful strategy supported by beautifully designed campaigns.
Social Media Advertising
Grow your audience and connect with local vendors who may not know about your valuation services, while also promoting your upcoming auctions.
Website Optimisation
Get expert guidance on how to enhance your website’s user experience and boost conversion rates.
Remarketing
Stay front of mind. We’ll help you reconnect with people who’ve already visited your website by showing them tailored, relevant adverts.
Auction Reports
Data made simple. Receive clear, actionable reports showing performance insights and your return on investment.
Since Webreality helped us with our digital marketing we have seen a 60% increase in lots sold online directly with Golding Young, rather than via a third-party provider. We’ve also seen an increase in people wanting valuations. Based on this success, we are actually moving most of our advertising online, rather than using traditional press.
Colin Young
Golding Young
Geoff Langdon
Head of Marketing Services
Contact us
Let’s talk about your digital strategy
Speak to Geoff Langdon, our Head of Marketing, about how we can support your auction house with practical solutions and long-term support.
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