Mark Evans
Business Development Director
Powering a customer-first digital experience
Jersey Electricity
Powering Jersey Electricity to inspire a zero carbon future
Jersey Electricity is on a mission to inspire a zero-carbon future.
As the island’s sole electricity supplier, they serve every home, business and community on the island. They asked us to create a new website that would bring that vision to life - and help every customer take part in it.
We delivered a complete redesign and rebuild, focused on usability, clarity and long-term flexibility.
Solutions
What we delivered
User research, profiling and journey mapping
Content strategy and editorial production
UX design, prototyping and testing
Website design, CMS development and build
Design system and scalable UI kit
Accessibility and inclusive design implementation
One website. Every customer.
From bill-payers to business owners, tradespeople to tech-savvy early adopters - Jersey Electricity serves a wide and varied audience. Our challenge was to design a site that meets every customer's needs: clear, helpful and easy to use, whoever they are.
Designed around real-life journeys
We collaborated with Jersey Electricity’s Customer Experience team to understand how people interact with the site - from checking tariffs to moving house.
We mapped typical journeys to identify what people need, where friction exists, and how to remove it. This shaped everything from navigation to page structure - helping us design tools and experiences people actually use.
A structured content process
Jersey Electricity deals with technical topics and complex messaging. We ran a structured editorial process to turn expert input into content that works for everyone.
- Workshops with subject experts
- Clear templates and guidance
- Editing for tone, clarity and accessibility
- Visual enhancements with images, video and iconography
The process was managed via a digital workflow, giving everyone visibility, accountability and confidence throughout.
Built for speed and flexibility
The site needs to evolve constantly - with updates, campaigns and customer communications.
We created a modular content system so the in-house team can publish quickly and independently.
- 30+ pre-built content blocks with layout options
- Drag-and-drop page creation
- Reusable blocks for frequent updates
The result: faster publishing, lower support costs and consistent quality across the board.
Designed for accessibility
The site meets WCAG 2.1 AA accessibility standards, ensuring everyone can use it. We:
- Structured the site for screen readers and assistive tech
- Applied colour contrast and readability standards
- Integrated ReciteMe to let users customise their experience
It's a better website for everyone.
Built to evolve
Since launch, we’ve continued to support Jersey Electricity as the site evolves. We’ve helped add new content, enhance functionality and refine the user experience over time.
It’s a long-term partnership built on shared goals: clarity, performance and continuous improvement.
Visit the site: www.jec.co.uk
Contact us
Whether you're growing, launching or improving, we're here to help.
Get in touch with Mark Evans, our Business Development Director, to explore how we can help you deliver a better digital experience.
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