Mark Evans
Business Development Director
Sustainable success through a long-term partnership
Les Ormes
Making a splash with a bespoke booking engine
Les Ormes is Jersey’s largest self-catering resort, a family-friendly destination offering luxury accommodation and a huge range of leisure activities. It’s owned by a charitable foundation, with all profits donated to local good causes.
Since 2007, we’ve worked side-by-side with Les Ormes to grow their digital presence, build smarter booking experiences and drive record-breaking performance. It’s a partnership built on collaboration, trust and shared ambition, and one that shows how long-term relationships create long-term results.
Solutions we deliver
What we delivered
Strategic marketing and tech advice
Website design, UX and development
Custom booking engine with dynamic pricing
Enhanced ecommerce tracking and analytics
Performance-led campaign planning and execution
Paid search, social and email marketing
SEO, copywriting and content production
No Content Set
Exception:
Website.Models.ViewModels.Blocks.PageBlocks.CardBlocks.DataCardBlockVm
Built for booking, designed for growth
With such a broad and complex product offering - from short breaks to local activities - Les Ormes needed more than an off-the-shelf system. We designed and built a fully bespoke booking engine tailored to their needs:
- Dynamic pricing that updates in real-time based on demand
- Central control of venue capacity, ticket pricing and availability
- Integrated tracking and data capture to inform optimisation
The result is a seamless experience for users, and a powerful sales and management tool for the client.
Experience that converts
The Les Ormes website is a vital tool for sales, service and storytelling. Together with the client, we’ve evolved it over time into a visually rich, user-friendly showcase that:
- Captures the feel of the resort through authentic imagery and intuitive design
- Makes it easy to browse and book accommodation, activities and offers
- Reduces customer queries by providing clear, helpful information
- Supports conversions across devices with a fast, friction-free UX
This constant cycle of feedback, insight and refinement helps us make measurable improvements year after year.
Data-led optimisation
We track everything, and use that insight to improve both the user experience and return on investment. With enhanced ecommerce analytics in place, we:
- Monitor the full booking funnel to identify drop-off points
- Test and refine page layouts, pricing display and CTA positioning
- Align our creative with seasonal intent and user behaviour
This data-led approach has helped us consistently deliver uplift in revenue and booking efficiency.
Campaigns that drive results
Our marketing campaigns for Les Ormes are designed to balance short-term booking targets with long-term brand awareness. Each year, we:
- Plan and run seasonal campaigns across Google, Meta and email
- Target visitors to Jersey as well as local audiences for staycations and activities
- Create bespoke landing pages, ad creative and copy tailored to specific segments
- Optimise performance through continuous analysis and testing
The campaigns deliver clear ROI, helping Les Ormes extend their reach, fill availability and meet revenue goals.
A partnership that powers performance
What makes this project special isn’t just the technology - it’s the relationship. Over nearly two decades, we’ve become a strategic partner for Les Ormes. We understand their business inside-out, anticipate challenges and opportunities, and evolve our services to match their goals.
This long-term collaboration has helped Les Ormes grow into one of the Channel Islands’ leading tourism brands, and enabled them to give more back to the community. It’s a partnership we’re proud of.
Visit the site: www.lesormesjersey.co.uk
Let's talk about your next digital project
Want results that last?
Let’s talk about how a long-term partnership with Webreality could help your organisation grow sustainably, improve customer experience and drive performance across every touchpoint.
Get in touch with Mark Evans, our Business Development Director, to chat about your goals.
Related work
Partnerships that deliver long-term value
Explore how we’ve helped other businesses grow through ongoing collaboration, performance-focused platforms and joined-up marketing. View all case studies
Related links
Explore the services that support this success story
This project brings together our core strengths: strategic thinking, user-centred design, custom development and campaign delivery.