increase in year-on-year revenue from email during 2017's Q1 peak booking period
Compelling digital marketing, a great user experience and a bespoke booking engine combine to boost revenues.
During an ongoing partnership spanning a decade, we have continuously refined Les Ormes’ digital presence and provided online marketing services to generate bookings. Working closely with the client, we have continually achieved sustainable year-on-year growth.
We recently developed a second-generation custom online booking system, with flexible pricing & enhanced user tracking, and overhauled the site design & marketing copy.
- Digital strategy
- Website design and development
- Bespoke booking engine
- Enhanced ecommerce tracking
- PPC management
- Facebook & email marketing
- Website analytics & reporting
A flexible solution
Les Ormes is a unique organisation. Not only is the resort composed entirely of 5* accommodation, but it’s also owned by a charitable foundation; all profits are donated to local charities. The team at Les Ormes are keen to continually develop their customer offer based on feedback from their guests.
With this special product and unique objectives, off-the-shelf booking engines just weren’t providing the flexibility required.
The end justifies the means
Rather than struggling with the limitations of a third-party system, we identified the opportunity to build a bespoke booking engine that 100% fulfilled Les Ormes’ - and their customers’ - requirements. This initial investment would be recouped in increased revenue and reduced staff overheads.
A slick marketing campaign would drive traffic to the site, with a user experience optimised to convert visits into bookings.
BESPOKE BOOKING ENGINE
Not all booking engines are created equal
This custom solution was built from scratch, to a detailed specification we developed to meet the client’s precise requirements. With a record-breaking yearly revenue driven almost entirely through the booking engine, it’s a great return on investment. Dynamic pricing - flexible prices updated live based on demand - has significantly increased revenue.
ENHANCED GOOGLE ANALYTICS TRACKING
Know your customer
Enhanced ecommerce tracking provides a real insight into how people behave on the website and booking engine. As well as visualising the checkout funnel to see where users might drop out, we can assess how page layout and product position affect conversion rates & revenue, optimising the design accordingly.
WEBSITE DESIGN & BUILD
The ROI of a good user experience
We built our first website for Les Ormes in 2007, and it’s come a long way since then! The latest fully responsive version is designed to showcase the resort’s facilities, with a focus on the experience of staying there. It provides a clear, intuitive user experience and tells a persuasive story about Les Ormes which is optimised to result in bookings.
Les Ormes has worked with Webreality since 2007 and they have been key to the development of our business. They wrote a new pricing model that has helped us sell our accommodation more flexibly, and we are already seeing significant increases in occupancy and yields.
DAVID SCHOFIELD, LES ORMES
A snapshot of family fun
No more staged scenes with grinning models! We identified that photos featuring real people enjoying the resort’s facilities would appeal to the family target audience, representing Les Ormes' friendly & honest feel. Our design team carefully planned each image, directing the photoshoot to establish a consistent style and quality.
Tightly targeted, carefully crafted
Our 2017 strategy for UK marketing is 'digital only': cost-effective & measurable. We worked with Les Ormes to produce a schedule of Facebook posts, online adverts, emails & PPC to drive bookings during peak booking season. The ad and email creative was simple but effective, with aspirational images, catchy copy and compelling call-to-actions designed to appeal to specific audience segments. The result? A 50% increase in online booking revenue year-on-year. Boom.
A productive partnership
Webreality is pleased to have supported this local organisation for nearly ten years. We have become a valued partner, able not just to respond, but to anticipate their needs. During this time, the resort has developed significantly, adding the highest quality accommodation and facilities.This growth and success has enabled increased funds to be distributed to local causes. We’re proud to be part of this success story.
What we achieved
Our digital marketing strategy, website design and custom booking engine have helped Les Ormes to streamline and optimise their ecommerce operations. We drive traffic to a great website where it’s never been easier to book. The proof is in the profits.
But don't simply take our word for it.
See for yourself at www.lesormesjersey.co.uk.
increase in year-on-year transactions during 2017's Q1 peak booking period
increase in year-on-year website visits during 2017's Q1 peak booking period