Making a splash with a bespoke booking engine
Compelling digital marketing, a great user experience and a bespoke booking engine combine to boost revenues.
During an ongoing partnership spanning a decade, we have continuously refined Les Ormes’ digital presence and provided online marketing services to generate bookings. Working closely with the client, we have continually achieved sustainable year-on-year growth.
- Digital strategy
- Website design and development
- Bespoke booking engine
- Enhanced ecommerce tracking
- PPC management
- Facebook & email marketing
- Website analytics & reporting
A flexible solution
Les Ormes is a unique organisation. The resort is composed entirely of 5* accommodation, and is owned by a charitable foundation; all profits are donated to local charities. The product is complex too: self-catering accommodation for tourists, and also extensive activities for local residents.
With this varied product and unique objectives, off-the-shelf booking engines don’t provide the flexibility required. Our custom online booking system features bespoke dynamic pricing & enhanced user tracking.
Bespoke is better
Rather than trying to overcome the limitations of a third-party system, we designed and built a bespoke booking engine that 100% fulfilled Les Ormes’ - and their customers’ - requirements. This initial investment will be returned by increased booking revenue and reduced staff overheads.
Digital marketing campaigns drive traffic to the site, with a user experience optimised to convert visits into bookings.
Not all booking engines are created equal
Dynamic pricing for accommodation - flexible prices updated live based on demand - has significantly increased revenue. The client has complete control over the activity booking system, enabling them to set venue capacity and ticket pricing at the touch of a button.
With record-breaking revenue driven almost entirely through the booking engine, it’s a great return on investment.
Know your customer
Enhanced ecommerce tracking provides a real insight into how people behave on the website and booking engine. As well as visualising the checkout funnel to see where users might drop out, we can assess how page layout and product position affect conversion rates & revenue, optimising the design accordingly.
The ROI of a good user experience
We built our first website for Les Ormes in 2007, and it’s come a long way since then! It's now a sophisticated showcase of the resort’s facilities, evoking the experience of staying there. It provides a clear, intuitive user experience and tells a persuasive story about Les Ormes which is optimised to result in bookings.
The site UX and content is specifically designed to provide customers with all the information they need, reducing phone & email enquiries. This reduces admin overheads for Les Ormes, letting staff focus on delivering excellent service at the resort.
A snapshot of family fun
Natural photos featuring real people enjoying the resort’s facilities appeal to the target audience, representing Les Ormes' friendly & honest feel. Our design team work with the photographer to carefully plan each image, establishing a consistent style and quality.
Tightly targeted, carefully crafted
Our strategy for Les Ormes' UK marketing is 'digital only': cost-effective & measurable.
PPC, social, email & online ads drive awareness & bookings during peak season. The creative is simple but effective, with aspirational images, catchy copy and compelling call-to-actions designed to appeal to specific audience segments. The results? Year-on-year increases in online booking revenue.
A productive partnership
Webreality is pleased to have supported this local organisation for nearly ten years. We have become a valued partner, able not just to respond, but to anticipate their needs. During this time the resort has developed significantly, adding the highest quality accommodation and facilities. This growth and success has enabled increased funds to be distributed to local causes. We’re proud to be part of this success story.
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