Royal Haslar

The Royal Haslar estate is steeped in history, as a place of healing, pride and service to the Royal Navy. It was also the heart of the local community for generations. Our role was to build a brand that respected this legacy while helping drive regeneration through a commercially effective proposition.

We worked with Harcourt Developments to:

• Define the core value proposition for diverse audiences
• Capture the emotional power of the site’s past and future
• Build trust and support from local communities and heritage groups

Our approach combined rigorous market analysis with historical research, ensuring the brand was not only compelling, but credible.

Royal Haslar appeals to many - from investors to retirees, professionals to families. We identified distinct audience groups and clarified their motivations, building a brand strategy that spoke to:

• Pride in place and history
• The appeal of waterfront and green space living
• Lifestyle, wellbeing and long-term investment potential

This positioning informed everything from naming and messaging to photography and UX, ensuring the project could engage hearts as well as minds.

We designed a visual identity that felt timeless, authentic and adaptable:

• The logo references the estate’s elegant wrought iron gates
• A round insignia takes inspiration from a Royal Naval Surgeon’s button
• The colour palette and typography evoke both formality and warmth

Every visual element was grounded in careful research, reinforcing trust and helping secure stakeholder buy-in during early phases of the development.

We designed and built a lead-generating website to launch Royal Haslar to the world. The site:

• Opens with cinematic aerial footage to create an instant impression
• Uses clean architecture and crafted copy to tell a rich story
• Includes area content to sell the lifestyle as well as the location

Visitors can explore the estate’s history, browse available properties and make enquiries through a custom-built property search platform.

We developed a tailored property management system that allows the client to:

• Manage and update over 270 individual listings
• Upload floorplans, specifications and availability
• Provide a smooth and informative search experience for users

This integrated tool bridges marketing and sales, making it easy for prospective residents to find their perfect home.

Today, Royal Haslar is open and welcoming residents. The brand we created continues to support the development as it grows, lending consistency, credibility and character to every customer touchpoint.

It’s branding with impact: beautiful, strategic and designed to last.

Visit the site: www.royalhaslar.com