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Santander International: Travel Essentials Campaign

Santander International: Travel Essentials Hero Image

Travel Essentials: a campaign with reach and results

When Santander International launched a new Charge Card in Jersey and the Isle of Man, they needed a standout campaign to match.
The product brought something new to the market: a credit card alternative with monthly repayments and travel perks. But it entered a competitive space, with changing regulation and new players already jostling for attention.

We worked closely with Santander’s marketing team to shape a creative campaign that was distinctive, flexible and deeply relevant to island life.

The result? A multi-channel campaign that delivers measurable awareness, engagement and enquiries across every stage of the customer journey.

What we delivered

Campaign strategy and concept development
Visual identity and creative direction
Photo art direction and production
Ad copywriting and message refinement
Design and build of assets for social, display, YouTube and OOH
Performance analysis and reporting

A simple insight, creatively executed

With islanders frequently travelling for work, holidays and weekends away, we anchored the campaign on a universal behaviour: packing. The creative idea - 'Travel Essentials' - turned each trip into a flat-lay suitcase image, showing everything you might need.

The campaign featured a series of themed visuals tailored to different travel types - beach breaks, golf trips, ski holidays, girls’ weekends and more. This variety ensured broad relevance and helped the campaign connect with a varied audience. No matter the destination, the message remained clear: don’t forget your Charge Card.

We directed a bespoke photo shoot with Jersey-based photographer Ollie Jones and stylist Emma Camm. AI concepts helped guide composition, but we chose real photography to ensure quality and authenticity. The result ia a visual toolkit that works across placements, channels and audiences.

Designed for performance

The campaign runs across Meta, YouTube, Google Display and Demand Gen. We produced high-impact video and static ads that deliver across every format - including technically complex display banners with large-format imagery at under 150kb. A technical challenge met with an impressively creative approach and result.

The campaign also extended to out-of-home placements, including a large-format digital billboard in St Helier and arrivals screens at Jersey Airport. These placements ensured visibility at high-impact, high-footfall moments.

Campaign results (so far)

Over 7.8 million impressions across all platforms
614,000+ YouTube views
Social reached 96,000+ users with standout performance
More than 24,000 advert clicks

Clear results, continued momentum

The campaign successfully introduces the Charge Card to new and existing customers, creating strong awareness across Jersey and the Isle of Man and driving a steady flow of online and in-branch enquiries. Search activity around the card continues to grow, and performance remains strong across all channels.

It’s a clear example of what happens when strong insight meets great creative and collaborative execution.