Mark Evans
Business Development Director
A digital partnership built for performance
Seymour Hotels
Rebuilding Seymour Hotels' digital presence
Seymour Hotels is Jersey’s largest and longest-established hotel group, a family-run brand built on warm hospitality, excellent service and island charm. For over 18 years, we’ve helped them grow their bookings, optimise their tech and stay visible in a competitive travel market.
Our work spans strategy, design, development and marketing. We’ve rebuilt their websites from the ground up, launched custom tools to improve the booking experience, and delivered joined-up campaigns that drive results across every channel.
Solutions
What we delivered
Website design, UX and development
Booking engine integration and custom apps
Digital marketing strategy
Campaign planning and performance marketing
Paid media management across PPC, display and social
Creative direction, content production and copywriting
Conversion tracking, analytics and ongoing optimisation
Websites designed to maximise conversion
In 2024, we launched a suite of redesigned websites for Seymour Hotels and their properties: Greenhills, Pomme d'Or, Merton Hotel, Merton Suites, Merton Leisure Club & Aquadome and Watersplash.
Built on Umbraco and guided by insight from stakeholder workshops, the new sites:
- Streamline booking journeys across hotels, restaurants and events
- Surface relevant content quickly with clear UX and navigation
- Reflect the personality of each property while reinforcing the Seymour brand
Our goal: reduce friction, improve efficiency and drive more direct sales.
A booking experience that brings it all together
To support this, we developed a custom booking web app that gives users a seamless experience across Seymour’s hotels, restaurants and leisure offerings.
The web app:
- Connects with Synxis for hotel rooms and ResDiary for restaurant tables
- Provides a unified interface for multi-property browsing and booking
- Supports better conversion with a cohesive, mobile-friendly UX
By bridging third-party systems with smart front-end design, we make complex journeys feel effortless.
Marketing that moves the needle
Alongside the platform, we manage Seymour’s always-on marketing programme. Our campaigns support:
- Holiday bookings from UK and international audiences
- Local restaurant traffic, events and staycations
- Seasonal offers, promotions and hotel packages
We plan, create and manage:
- Paid search and display campaigns
- Meta, Instagram and YouTube ads
- Email marketing and remarketing workflows
- Campaign creative, copy and landing page design
Everything is tracked, optimised and reported on, with measurable results across brand awareness, engagement and bookings.
A long-term relationship, always moving forward
What began as a website redesign in 2007 has grown into a deep strategic partnership. We’ve helped Seymour Hotels navigate digital change, meet evolving customer expectations and keep their brand experience sharp across every touchpoint.
Today, we continue to work side-by-side with their marketing team, helping to ensure Seymour’s digital estate keeps pace with their reputation for excellent service.
Visit the sites:
www.greenhillshotel.com
www.pommedorhotel.com
www.mertonhotel.com
www.mertonsuites.com
www.watersplashjersey.com
Contact us
Inspired by Seymour’s success?
Let’s talk about how we could help you create a seamless booking experience, grow your digital presence and turn browsers into loyal customers.
Get in touch with Mark Evans, our Business Development Director, to chat about your goals.
No Content Set
Exception:
Website.Models.ViewModels.Blocks.PageBlocks.CardBlocks.ContentLinkCardBlockVm
Related solutions and services
Explore the services that support performance-led hospitality brands
This partnership blends strategy, design, technology and marketing - all focused on sales, service and guest satisfaction.