Mark Evans
Business Development Director
A digital platform powering a global conservation mission
Durrell
How we helped Durrell reconnect with their supporters
Durrell is a conservation charity with a bold ambition: to save species from extinction and restore ecosystems worldwide. From its base at Jersey Zoo, Durrell leads projects around the globe, and relies on public support to power its mission.
Their website is more than a digital home. It’s a vital tool for engagement, education and fundraising. We work closely with the Durrell team to continuously evolve that platform and deliver creative campaigns that drive real-world impact.
Solutions
What we delivered
Website design, development and optimisation
Strategic UX and donation journey design
Integrated digital marketing campaigns
Creative direction and copywriting
Content planning and supporter communications
Technical support and continuous improvement
A platform that connects people with purpose
The Durrell website brings together everything the charity stands for: bold action, transparent impact and a global conservation mission. It helps supporters:
- Understand how Jersey Zoo connects to projects around the world
- Explore stories of people, species and ecosystems
- Get involved - through donations, memberships, adoptions or events
The platform is structured around user needs and built for flexibility, allowing the Durrell team to respond to opportunities and engage supporters year-round.
Designed to inspire and convert
The site features a custom-built, best-in-class donation and membership journey, shaped by insights from Durrell’s own supporters. It supports:
- Recurring and one-off donations
- Flexible memberships and gift options
- Animal adoptions and symbolic giving
- Campaign-specific fundraising & tracking
Every element is optimised to convert interest into action, making it easy for people to support conservation in the way that suits them.
Campaigns that deliver results
Beyond the platform, we support Durrell with creative campaign strategy and performance marketing. This includes:
- Brand awareness and supporter acquisition campaigns
- Seasonal fundraising pushes and capital appeals
- Membership drives and zoo event promotions
Our joined-up approach ensures every campaign reinforces the brand, drives measurable engagement and builds lasting supporter relationships.
Storytelling with global reach
Durrell’s work spans continents, ecosystems and species. The website helps audiences explore that world:
- A dynamic map shows live conservation projects by location and species
- Impact-led content connects donations to outcomes
- Stories from the field build trust and inspire belief
Together, these elements turn a digital visit into a meaningful relationship.
Built to evolve
Durrell’s digital needs are always evolving, and so is the platform. We continue to enhance the site with new tools and features to support:
- Fundraising and donor engagement
- Visitor experience at Jersey Zoo
- Education, conservation updates and impact reporting
It’s a platform built to grow with the mission - powered by strategic thinking, creative delivery and a shared belief in the cause.
Visit the site: www.durrell.org
Contact us
Inspired by Durrell’s mission?
Let’s talk about how we could help your organisation build deeper connections, drive fundraising success or launch a mission-led campaign.
Get in touch with Mark Evans, our Business Development Director, to chat about your goals.
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This partnership brings together strategy, design, content and continuous improvement, all aligned to support a global purpose.