visitors to the website via our Facebook campaigns, Jan-May 2018
We took a customer-centric approach, producing a user-friendly website that helps customers of all ages and nationalities to buy tickets & plan their visit.
As Jersey’s top-ranked visitor attraction on TripAdvisor, Jersey War Tunnels are ‘must do’ on most visitor’s itineraries. In recent years, new interactive installations and the exciting Escape Room have broadened its appeal to both tourists and locals. We were asked to bring their digital presence up to date, starting with an inspiring & informative website that would drive an increase in visitor numbers.
- Digital strategy
- Content production
- Website design & build
- Online ticketing
- Digital campaigns
- Analytics & conversion optimisation
Increase visitor numbers
The brief was simple: get more people to visit Jersey War Tunnels. For a successful and thriving visitor attraction, this was a question of optimisation: ensure tourists planning their visit to Jersey definitely came to the Tunnels, and inspire local families to re-discover this fascinating exhibition.
Inspire, inform, convert
This wasn’t about flashy online gimmicks: the key to success was an excellent visitor experience, online. We set out to ‘inspire, inform & convert’: key information is clear, persuasive and easy to find, and tickets are easy to buy online. The new website is a user friendly tool that helps tourists and local families to plan their perfect day out.
Making key information easy to find
Planning a trip to the Jersey War Tunnels has never been easier. The new site clearly displays important information about ticket pricing, opening hours and location - along with the option to buy tickets online - on the homepage. This may sound obvious, but getting the right information in the right place for the right people takes careful planning!
A digital visitor experience
The new website blends powerful historical imagery with photography of the exhibitions, immersing potential visitors in the amazing stories told and evoking the unique ambience of this underground labyrinth. Alongside the powerful imagery, a high-contrast colour scheme and easily legible typefaces ensure the website is user-friendly and accessible for all.
Thank you so much to you and the team for all your hard work in putting the website together and for meeting the deadline. It looks amazing.
Debbie Prosser, Jersey War Tunnels
E-Commerce & Integration
Slick ticketing software to make admissions a breeze
We built a bespoke ticketing system that’s fully integrated with Jersey War Tunnels’ EPoS, allowing visitors to purchase tickets before they’ve even stepped onto the Island. Scanning devices at the gate allow visitors with pre-purchased tickets to spend less time in queues and more time enjoying the attractions, while simplifying the admissions process for staff.
Archiving & Storytelling
Telling stories untold
The new site isn’t just a fantastic tool for planning a visit. Working closely with a local historian, we’ve captured previously untold stories of the German occupation. These moving first-hand accounts bring to life some of the Island’s darkest days and help to engage a new generation of locals on social media.
Intelligent remarketing in action
Without the marketing budget to go toe-to-toe with big UK attractions, we knew we’d have to out-think them. A slick remarketing campaign was launched to target website visitors who didn’t purchase tickets. People love to plan holidays in advance, but we needed to turn browsing into buying. By blending evocative Occupation stories with practical holiday-planning messaging, we build a compelling case to head back to the site and buy tickets online.
What we achieved
The new Jersey War Tunnels site is a user-friendly platform that inspires potential visitors, drives online ticket sales and helps to plan a day out at one of the Island’s leading attractions. Digital marketing engages the audience and drives traffic to the site.
See the results for yourself at www.jerseywartunnels.co.uk.
reduction in costly phone call enquiries
of website traffic generated by paid search & social campaigns, Jan-May 2018