Mark Evans
Business Development Director
A brand with lasting global impact
Latitude
Global ambition, grounded in brand clarity
Latitude is an investment migration specialist that helps high-net-worth individuals gain citizenship or residency around the world.
When the business launched, it needed a name, a brand and a compelling identity to compete with long-established global firms.
We helped them build it from the ground up.
Our work shaped every element of the Latitude brand, from positioning and naming, to tone of voice, visual identity and digital expression. That brand has remained the foundation of Latitude’s business as it has grown from startup to leading industry player.
Solutions
What we delivered
Brand strategy and positioning
Naming and identity development
Visual identity and brand guidelines
Tone of voice and messaging framework
Art direction and brand applications
A brand born to travel
When Latitude approached us, they had a bold mission but no established identity. Our job was to help them articulate their story and stand out in a global, high-value market.
We worked closely with the founders to:
- Clarify the core value proposition
- Define customer mindsets and motivations
- Shape a confident and credible brand narrative
The name ‘Latitude’ was born out of this process: a word that signals freedom, perspective and opportunity. The visual identity is restrained yet distinctive, designed to appeal to a new generation of globally minded, high-net-worth individuals.
Confidence and clarity in a complex space
Investment migration can be opaque and intimidating. Our brand strategy focused on demystifying the process and positioning Latitude as a trusted, modern and transparent partner.
The identity expresses this through:
- A simple, dynamic mark that hints at direction and progress
- Clean typography and a restrained palette for clarity and control
- Confident, benefit-led messaging that speaks to customer ambition
This combination of trust, confidence and aspiration has proven highly effective. The brand continues to support business development and market expansion long after launch.
Built to last
Today, Latitude is a recognised leader in the investment migration space, and the brand we created remains at the heart of their communications. It’s proof that a strong foundation can drive long-term growth.
Our role in that foundation is something we’re proud of. It’s a clear example of how we help visionary startups launch with confidence and succeed with clarity.
Contact us
Building a brand that scales with your business?
Let’s talk about how we can help you define your brand from day one, and set you up for long-term growth.
Get in touch with Mark Evans, our Business Development Director, to chat about your goals.
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Related solutions and services
Explore the services that helped shape Latitude’s success
This project brought together brand strategy, naming, design and content, all aligned to support international growth.