Tobacco Warehouse

Tobacco Warehouse is the UK’s largest heritage conversion - a vast, iconic building at the heart of Liverpool’s historic docks, now home to 600 modern apartments. It’s a project powered by vision, regeneration and pride.

We helped shape its story for the next century.

Working closely with the development team, we created a brand, brochure and website to attract buyers from Liverpool and beyond, celebrating the building’s extraordinary past and ambitious future.

Our starting point was the story. We delved into the building’s past - a powerhouse of global trade - and used that heritage to inform a brand grounded in place, pride and possibility.

At the same time, we helped reposition the site as a contemporary lifestyle destination: a thriving creative neighbourhood at the heart of Liverpool’s future.

The brand we created balances heritage and modernity, designed to speak to local buyers and global investors alike.

The visual identity fuses industrial architecture with contemporary design:

• A logo based on the building’s iconic brickwork and steel girders
• A colour palette inspired by Liverpool’s red-brick docklands
• Typography referencing historical signage with a modern edge

Every design decision reinforced the building’s character, helping buyers understand what makes this place unique.

We wrote and designed a 48-page brochure to bring the vision to life. It explores:

• The rich history and cultural significance of the site
• The transformation of the building into modern homes
• The architecture and interior design of the apartments
• The wider regeneration of the Ten Streets area

We combined emotive storytelling with practical detail - including floorplans, CGIs and design specifications - to help people picture their future home.

The website acts as a key sales tool, combining inspiration with utility:

• Interactive apartment finder based on price, location and layout
• Searchable building plan with over 80 unique apartment types
• Virtual tours, CGI imagery and aerial videos

We transformed complex architectural data into clear, user-friendly plans, helping people navigate a building of extraordinary scale and complexity.

Tobacco Warehouse is more than a property development; it’s a symbol of Liverpool’s past and future. We’re proud to have brought the vision to life through a brand and digital experience that speaks to the city’s ambition, creativity and honest hard work.

Visit the site: www.tobaccowarehouse.co.uk